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Turbonomic Blog

Jacob Ben-David

Jacob Ben-David
I am a passionate technologist with over 20 years of IT experience. Throughout my career, I have been pushing personal and team boundaries and achieve remarkable outcomes. I have been leading and driving growth in territories and accounts where the pressure was on to produce results. I am a fast learner, self-motivated, business and technical savvy, and I "get things done". I never stop learning and enjoy researching new technologies such as IoT, Big Data and Containers (K8/Docker). The word ‘Impossible’ is not in my vocabulary.
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Recent Posts

Multicloud Reserved Instance Management Made Easy with Turbonomic

Posted by Jacob Ben-David on Feb 16, 2021 9:15:00 AM

Turbonomic Application Resource Management includes numerous enhancements and new capabilities for our public cloud customers. Our platform is designed to assure application performance with Application Resource Management (ARM) at any stage of their cloud journey. From cloud migration planning and modeling to IaaS or PaaS services to AI-powered workload optimization of public cloud workloads on Azure and AWS. At any stage, Turbonomic is designed to unlock the true potential of the cloud by carefully balancing application performance with optimal efficiency by leveraging every discount mechanism offered by the cloud provider.

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Announcing Support for Amazon EBS gp3 Storage Type

Posted by Jacob Ben-David on Jan 21, 2021 7:45:00 AM

We are thrilled to announce Amazon EBS gp3 as a supported storage tier in the Turbonomic 8 Next-Generation Cloud Volumes Optimization Engine.

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Topics: AWS, Cloud, Storage

AWS re:Invent 2020: Reflections of a Cloud CTO

Posted by Jacob Ben-David on Jan 11, 2021 7:45:00 AM

Amazon Web Services (AWS) recently wrapped up their annual conference. Due to the global pandemic, this conference was delivered exclusively online over a three-week period free for all attendees.

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Topics: News, AWS, Events, Cloud

Mastering Cloud Cost Optimization: Cloud Cost Models & Discounts Overview

Posted by Jacob Ben-David on Jun 19, 2020 11:00:00 AM

Welcome to the third article in our "Mastering Cloud Cost Optimization" series. This series was designed to help cloud users maximize the value of the cloud by sharing best practices and expert knowledge based on our experience. In this article, we will focus on leveraging the right cost model for your cloud workloads. 

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Topics: cloud optimization

Everything You Need To Know About AWS Trusted Advisor Explorer

Posted by Jacob Ben-David on May 11, 2020 12:09:55 PM

Cost optimization is a top initiative for every organization - we know it, and the cloud providers know it. COVID-19 has amplified the criticality of cost optimization for businesses.

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Topics: AWS, cloud optimization

How COVID-19 Transformed Cloud Optimization into an Act of Social Responsibility

Posted by Jacob Ben-David on Apr 1, 2020 3:00:00 PM

The COVID-19 global pandemic continues to affect every organization on our planet. We've been seeing the significant impact it has on the private and public sectors, and this weekend brings confirmation that large public cloud providers are also experiencing difficulties.

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The Future of Cloud Computing: Serverless, Edge, AI, and the Control Plane

Posted by Jacob Ben-David on Mar 17, 2020 12:51:42 PM

After the extensive review of the history of cloud computing over the last two decades, it is time to shift our gaze from the past into the future. In this post, we will examine and predict where the industry is heading in 2020 and beyond.

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Topics: AWS, cloud migration, multicloud, Azure, Cloud, cloud management, multi-cloud

The History of Cloud Computing: Two Decades in Review (Part 3)

Posted by Jacob Ben-David on Feb 7, 2020 10:15:00 AM
Introduction 

In the first article in this blog series, we covered the emergence of cloud computing during the 2000s decade:

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Topics: Cloud

The History of Cloud Computing: Two Decades in Review (Part 2)

Posted by Jacob Ben-David on Jan 30, 2020 11:40:00 AM
Introduction 

In this second part of our series, we will examine the exponential growth the cloud computing field experienced during the 2010s decade.

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Topics: Cloud

The History of Cloud Computing: Two Decades in Review (Part 1)

Posted by Jacob Ben-David on Jan 22, 2020 10:53:00 AM
Introduction

As we enter a new decade, we decided to take a look back at the history of cloud computing and how the space has evolved from the early 2000s to today.

This article is the first part of a blog series. This article will cover the 2000s decade (2000-2009), which marked the emergence of the cloud computing space.

The modern Cloud computing space enabled many of the innovative technologies and solutions we have seen over the last two decades.

Technically, concepts of cloud computing can be traced back to the 1960s - but to me, the origin story of the modern cloud computing can be attributed to Salesforce.com, which was founded in 1999 and later launched one of the first successful public Software-as-a-Service (SaaS) offerings.

As cloud computing gained momentum during the mid-2000s, many organizations struggled to understand what exactly 'Cloud Computing' is. A memorable example is when Larry Ellison, the founder and CEO of Oracle Corporation at the time, shared his thoughts in 2008 on Cloud Computing (a must listen). While Larry Ellison’s provocative comments highlight his lack of understanding of cloud computing at the time, most people were in the same boat and did not fully realize its benefits yet either.

One of the contributors for the confusion was the common practice of ‘Cloudwashing,' where vendors took their legacy software solutions, made them accessible over the internet and marketed them as cloud solutions.

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Topics: Cloud

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