Turbonomic Blog

Jacob Ben-David

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The History of Cloud Computing: Two Decades in Review (Part 1)

Posted by Jacob Ben-David on Jan 22, 2020 10:53:00 AM

As we enter a new decade, I decided to take a look back at the history of cloud computing and how the space has evolved from the early 2000s to today.

This article is the first part of a blog series. This article will cover the 2000s decade (2000-2009), which marked the emergence of the cloud computing space.

The modern Cloud computing space enabled many of the innovative technologies and solutions we have seen over the last two decades.

Technically, concepts of cloud computing can be traced back to the 1960s - but to me, the origin story of the modern cloud computing can be attributed to Salesforce.com, which was founded in 1999 and later launched one of the first successful public Software-as-a-Service (SaaS) offerings.

As cloud computing gained momentum during the mid-2000s, many organizations struggled to understand what exactly 'Cloud Computing' is. A memorable example is when Larry Ellison, the founder and CEO of Oracle Corporation at the time, shared his thoughts in 2008 on Cloud Computing (a must listen). While Larry Ellison’s provocative comments highlight his lack of understanding of cloud computing at the time, most people were in the same boat and did not fully realize its benefits yet either.

One of the contributors for the confusion was the common practice of ‘Cloudwashing,' where vendors took their legacy software solutions, made them accessible over the internet and marketed them as cloud solutions.

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Topics: Cloud

The Art & Science of Optimization: An In-depth Overview of AWS Compute Optimizer

Posted by Jacob Ben-David on Dec 19, 2019 2:45:00 PM

During and before re:Invent 2019, Amazon unveiled over 77 new product announcements and unique capabilities. AWS Compute Optimizer, one of the more interesting offerings was quietly announced through a blog on December 3rd.

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Topics: Cloud

Machine Learning, Cost vs. Performance and The Edge

Posted by Jacob Ben-David on Dec 12, 2019 9:36:04 AM

Last week approx. 65,000 IT professionals and executives converged on to Las Vegas for the most significant cloud event in the world: AWS re:Invent. It is hard to describe the spectacle, noise, excitement, and energy at the event.

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Topics: AWS, Cloud

Introduction to AWS Savings Plans

Posted by Jacob Ben-David on Nov 19, 2019 10:00:00 AM

On November 6, Amazon announced a new discount model called Savings Plans.  We’ll review the changes and benefits in just a moment but before we jump into the details, let’s review the complexity to manage “legacy” reserved instances so we fully understand how much of an improvement this is for AWS users.

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Multicloud Reserved Instance Management Made Easy with Turbonomic v6.4

Posted by Jacob Ben-David on Sep 12, 2019 8:05:00 AM

Turbonomic 6.4 includes numerous enhancements and new capabilities for our public cloud customers. Our platform is designed to assure application performance with Application Resource Management (ARM) at any stage of their cloud journey. From cloud migration planning and modeling to IaaS or PaaS services to AI-powered workload optimization of public cloud workloads on Azure and AWS. At any stage, Turbonomic is designed to unlock the true potential of the cloud by carefully balancing application performance with optimal efficiency by leveraging every discount mechanism offered by the cloud provider.

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Introducing Microsoft Azure Enterprise Agreement (EA) Support in Turbonomic 6.4

Posted by Jacob Ben-David on Sep 12, 2019 7:30:00 AM

The growth of enterprise agreements is a testament to the commitments and investments that organizations are making in the cloud. Many organizations with Microsoft Enterprise Agreements (EA) are adding Azure to their EA to enjoy the benefits it offers, such as:

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Multicloud as Code: Introduction to Infrastructure as Code and Terraform (Part 1)

Posted by Jacob Ben-David on Jun 18, 2019 9:15:00 AM

6 Minutes read

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Google Cloud's Anthos - Everything You Need To Know

Posted by Jacob Ben-David on Apr 15, 2019 4:20:49 PM


Google Cloud’s Annual Conference wrapped up yesterday (April 11, 2019). This year’s conference was especially interesting as it was the first time Google Cloud’s new CEO, Thomas Kurian, was behind the helm (no K8S pun intended). 

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AWS Just Released New Instance Types, Here is What You Need To Know

Posted by Jacob Ben-David on Apr 2, 2019 2:30:00 PM


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Cloud Cost Optimization is Beyond Human Scale – Here’s Why

Posted by Jacob Ben-David on Jan 16, 2019 12:15:00 PM

In my role, I have the privilege of meeting multiple enterprise customers and prospects every day, discussing their challenges and pains related to the management and control (or lack of) of their hybrid environments.

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Topics: Cloud

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