Each September, some 6 million people descend upon a 104-acre plot in Munich, Bavaria called Theresienwiese. Translated, Therese’s Meadow was home to the original Oktoberfest on October 12, 1810: a celebration of the marriage of Crown Prince Ludwig to Princess Therese of Saxony-Hildburghausen. The nuptial festival culminated in a series of horse races, which in 1811 were repeated and amplified by the addition of an agricultural fair. Oktoberfest, colloquially Wies’n, has since come become synonymous with the celebration of beer (Bier).
Brewing is an inextricable component of German culture. In fact, beer production in Germany was until 1987 regulated by a 1516 law known as the Reinheitsgebot (“purity order”). Reinheitsgebot specified the permissible ingredients and production practices that constituted brewing Bier.
Every Oktoberfest uses the same four basic ingredients: hops, malt, yeast, and water. The brewing process is equally straightforward and the margin for deviation is rather narrow. Despite these uniformities, there are thousands of Oktoberfest beers with thousands of unique profiles from thousands of breweries.
How can this be? How can such similar inputs yield such varied and diverse outputs? The answer lies in craft, or simply put, in the How. The sources. The ratios. The temperatures. The timing. Craft is the How of combining simple ingredients to derive complex outcomes. And somehow, deep within the minds of the Brewmasters, the How is everything.
So just as Oktoberfest celebrates the craft of Brewmasters and all their nuances, we in 2014 introduced Octurbofest: A Day of Cloud and Virtualization Thought Leadership. Octurbofest is a celebration of IT craft, vision, and skill. Every IT professional bears the same basic set of skills: mathematics, scripting, and some combination of academic study and industry certifications. We convene at Octurbofest, to celebrate How we combine these skills. It is this craft that differentiates mere machinists from true engineers.
Tomorrow, at #Octurbofest2015, we will host more than 150 of our closest customers and partners, including Thomson Reuters, Nutanix, ACI Worldwide and UL Workplace Health and Safety. We’ll hear from Keynote Speaker, Gartner Distinguished Analyst Donna Scott, on The Evolving Role of IT in the Age of Digital Business.
A technical workshop, led by VMTurbo’s senior technical staff will inspire conversation around next generation use cases, top-of-mind technical and business challenges, and How leaders are approaching them today. Opening remarks and technology roadmap sessions will be led by VMTurbo CEO Ben Nye and Founder and President Shmuel Kliger, and all will conclude over Oktoberfests at the Boston Bruins – Philadelphia Flyers game in the heart of Boston.
The German exclamation for “Cheers” is Prost (sounds like toast). And so to 6 years of existence, more than 1,200 customers, and almost 2 Octurbofests, I offer a Prost to VMTurbo and its community of believers. And to its community of doubters, I implore you to take a closer look at the How. For as with Bier, the How is everything.