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Turbonomic Blog

What to Expect at VMworld 2017

Posted by Eric Wright on Aug 24, 2017 10:45:42 AM
Eric Wright
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VMworld 2017 in the US is approaching quickly.  The buzz around many new technologies is strong, and we can inevitably expect to see lots of news hitting the wire from Sunday night right through to when the expo floor is closed up for the week in Las Vegas.  Before you go, it's important to get a sense of what you may want to watch for and also what fun things to do while at the event.

Cloudy Forecast

There will undoubtedly be a lot of focus on the VMware Cloud Foundation and also the VMware Cloud (VMC) on AWS.  Currently in early preview with some development partners and customers at the time of this writing, you can imagine that everyone is wondering about just how much will be unveiled during the opening keynote or subsequent Day 2 and Day 3 keynote sessions.

AWS sessions will also be in play as we learn how to leverage many layers of the virtualization stack in conjunction with AWS services and we will get a peek into what's coming around the cloud-native work that many technology vendors are doing to take today's data center practices to the next level in hybrid and public cloud environments.  If you haven't already seen the writing on the wall, many of our traditional VMware certified folks (myself included) are all getting AWS certified.  This is not a coincedence.

VM Village

This is the place to be if you want to meet lots of your peers in the community.  The blogger's table will features many of the folks you have been reading virtualization and cloud news from over the past few years.  The great thing about the openness of the space and the collaborative feel is that you can really jump into some great conversations about all things tech or even just talk about cool things to do while in Las Vegas with others at the show.

The village will have other games and fun distractions to wind down with.  Truthfully, I tend to spend more time there just because of the community aspect of the crowd and how easy it is to strike up a conversation and learn from how others are doing things in and out of the data center. It's a rare opportunity to have so many great people in one place to connect with.


Since Hyperconverged architectures became all the rage in 2017, we are going to see a virtual arms race to come up and over the top.  So many of the incumbent companies rose up with new HCI offerings and this will urge the expansion into other areas to become differentiated from others on the expo floor.  It's an exciting time for all of us in IT as we see more innovation happening around lower power, higher density platforms that can really change the face of the modern data center.

Moving up the Stack

Focus is on the applications.  There will be many more session geared towards the top level of the infrastructure stack.  The underlayers are seemingly stable and it is pretty much assumed that hardware up to the virtualization layer "just works".  Being able to bring our focus to the applications and application development means elevating all of our skillsets into new areas.

Automation and orchestration will also get a lot of attention.  Being able to leverage the as-a-Service model means being able to script and automate the underlayers and application layers.  Look for lots of people sharing their stories on how they are getting things done with orchestration and automation.  The Hackathon is also a great place to expand your horizons and see just how fun and easy it is to extend the traditional product ecosystem.  Some of the things developed in the hackathons might even find their way into a future product somewhere.

Book Signings - Visit the Turbonomic Booth for Free IT Architecture Books

We have a number of great things happening in the Turbonomic booth.  You can find us at booth 1219 on the expo floor where we will feature two book signings across Monday and Tuesday.  Monday from 1:30-2:30 PM Pacific time we will be featuring Melissa Palmer (aka @vmiss33) signing her recent book The Journey which is available at http://itarchitectjourney.com for ordering your own copy.


Screen Shot 2017-08-24 at 10.12.55 AM


On Tuesday from 1:30-2:30 PM Pacific time we will feature John Arasjid and Mark Gabryjelski to sign their book Foundation in the Art of Infrastructure Design: A Practical Guide for It Architects which is available at their website http://itaseries.com

Screen Shot 2017-08-24 at 10.12.21 AMThe first 60 people during each signing session will receive a copy of the book for free.

We also have lots of cool prizes and potentially one of the best t-shirt designs on the floor. More details are in our Green Circle Community post here ( https://greencircle.vmturbo.com/community/industry-perspectives/blog/2017/08/10/vmworld-2017-community-fun-and-learning ) about the prizes and more.


Take a Selfie – Win Cool Prizes!

Not only can you get some wicked cool T-shirt goodness to wear around the office and home, but if you take a selfie wearing one of the VMworld 2017 Turbonomic T-Shirts and tweet it with hashtag #TurboShirt, you will have a chance to win an Oculus Rift, Nvidia Shield, or Google Home!  Bonus points for creativity!



The shirts are already getting lots of love from the community and we are especially proud because we crowdsourced the designs in order to make sure we are bringing the best to the show.  Free shirt + Amazon Echo winning opportunity = happy VMworld attendees!  Plus, we are going to have random giveaways every day for people wearing our TurboShirt around the expo hall.  You may find yourself getting handed a variety of prize options just for walking around with the Turbonomic shirt at the event.  How cool is that!?

It is Las Vegas, so expect lots to do and many shows, restaurants, and more to take in while your in for the event. Hope to see you all there at the show!

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