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Press Releases

New Turbonomic Partner Program Accelerates SMART Workload Automation Across Customers’ On-Premises, Azure and AWS Environments

Posted by Katryn McGaughey on May 15, 2018 9:00:29 AM

Delivers Greater Partner Profitability, Incentives and Robust Accreditation

to Accelerate Time-to-Delivery of Services and Support


Turbonomic today announced a new Partner Program, increasing partner profitability through deal protection, margin protection, and incentives for new customers and growth attainment. Additionally, partners can now augment their revenue streams with new Turbonomic accreditation to accelerate partner delivery of support and services. (Register here to join today’s 1:00 PM ET Webinar, featuring Turbonomic leaders and Partners discussing the program, workload automation, public cloud migration and optimization, and more.)  


Cloud adoption is transforming the delivery of IT services and support, resulting in customers facing highly complex questions about where their workloads should run. The new Turbonomic Partner Program enables partners to provide a full lifecycle of services and support to customers, armed with AI-powered workload automation that makes any type of workload SMART (self-managing, anywhere, in real-time). Through trustworthy, automated actions, customers can ensure workloads get the exact infrastructure resources needed, at exactly the right time, thereby assuring performance, lowering cost and maintaining compliance with business policies – continuously.


The new program is inclusive of Solution Providers, OEMs and Alliances, Technology Alliances, Cloud & Managed Service Providers, Systems Integrators, and Distributors. With partner profitably as its keystone, the program is built upon six value pillars including:


  • Incremental Services & Support Revenue, enabling partners to quickly build service and support practices around the Turbonomic platform with comprehensive training and accreditation.
  • Ecosystem Alignment, driving additional partner opportunities through engagement and joint offerings across the Turbonomic partner ecosystem, such as cloud planning and migration.
  • Deal Protection, protecting partners who find or apply significant effort in working opportunities. When partners are granted deal registration, they are ensured an exclusive position and advantage in the opportunity.
  • Customer Rewards, offering incentives to partners committed to growing their business and driving new customers to Turbonomic.
  • Enablement & Accreditation, ensuring partners have the most complete set of enablement programs and opportunities across all aspects of Turbonomic’s technology and the customer lifecycle of sales, services and support.


Additionally, to deliver partners with the best possible experience, the new program includes a streamlined Market Development Funds (MDF) Program and a Next-Generation Partner Portal. The new Portal offers a unique experience based on partner progress within the onboarding process, segmentation, and role within their organization. Additionally, partners can now manage all leads and opportunities, deal registrations, MDF requests and claims through the portal, as well as access to training paths.


The program follows several strategic hires over the past two years, most recently including Chris Sullivan who joined Turbonomic as SVP of Global Channel and Alliances in February 2018. Prior to Turbonomic, Sullivan spent two years at Hortonworks and several years at VCE where he grew VCE’s channel business to more than $1.5 billion. Additionally, Chris Gorecki, VP of Global Channels, recently joined Turbonomic from VMware, and prior to that spent several years with Cisco in both direct sales and channel leadership positions.


“The new Turbonomic Partner Program delivers customers unparalleled access to a greater pool of Hybrid Cloud experts and consultants, armed with disruptive workload automation technology,” said Sullivan. “We expect the partner ecosystem to drive well over 75-percent of our revenue through the channel this year. In anticipation, we are making significant investments to make our partners profitable. Our success has been, and will continue to be, tied to our partners’ success.”


Turbonomic currently works with over 300 global technology alliance and channel partners, including Accenture, AHEAD, AWS, BMC, Cisco, CDW, DXC, Kovarus, Microsoft, Presidio, RoundTower, RTP, Sirius/Forsythe, Trace3, Technologent and many others.


Partner Program Quotes

Denny Trevett, Vice President, Partner Ecosystem Sales Acceleration, Cisco

“In today’s multicloud world, customers are looking for solutions that work across public and private cloud environments.  We are seeing a radical increase in the pace of innovation and enthusiasm from our partners in helping customers on their cloud journeys.   As part of Turbonomic’s Partner Program, we look forward to continuing to deliver value and innovation to customers through our joint solutions.”


Scott King, CTO, Mobius Partners

“Mobius Partners is committed to helping customers achieve their digital transformation goals, which typically includes optimizing their on-premises environment before migrating workloads to the cloud. Our partnership with Turbonomic helps our customers make intelligent decisions about which workloads should run where and when. Customers can assure their application performance at the lowest cost while maintaining compliance – this is powerful! We recently became certified to provide even greater value to customers with complete, end-to-end delivery of Turbonomic’s services and support.”


Dave Hart, Chief Operation Officer, Presidio

“Presidio prides itself on being a trusted advisor to customers as they adopt cloud. The new Turbonomic Partner Program provides us with the technology, tools, enablement and support to add even more value to our consultative approach in ensuring our customers’ success.”


Ron Robbins, President, RTP Technology

“The world’s largest and most sophisticated enterprises and money-center banks are facing difficult decisions about which workloads should run where, across hybrid cloud estates. Turbonomic workload automation continuously delivers customers the right answers to assure workload performance at the lowest cost while maintaining compliance. RTP Technology is excited by the technology, our longtime relationship with Turbonomic management, and the new opportunities created with the launch of its new Partner Program.”


Eric Schoenfeld, Partner Alliances Director, Sirius/Forsythe

“While cloud promises great opportunity, it also forces difficult decisions about infrastructure, and mistakes can be costly. We see a great opportunity as a Turbonomic partner that will help us deliver a near immediate return on investment to our clients. Turbonomic will help Sirius play a critically important role with clients who are transitioning to public cloud.”


Viraj Parekh, Executive Director, Global Products and Solutions, Verizon

“Verizon Enterprise Solutions recently announced a strategic initiative with the industry’s best-of-breed network, application and cloud vendors to help customers accelerate their digital transformation initiatives and provide greater visibility into network and cloud applications. Turbonomic workload automation is core to making automated, intelligent decisions about where to place workloads to maintain high performance levels and control costs.”


Additional Resources


About Turbonomic

Turbonomic delivers workload automation for hybrid cloud, thereby continuously assuring performance while lowering cost and maintaining compliance with business policies. The Turbonomic platform matches workload demand to infrastructure supply, helping customers maintain a continuous state of application health. Founded in 2009, Boston-based Turbonomic is one of the fastest-growing technology companies, trusted by thousands of enterprise organizations to activate their hybrid cloud journey. To learn more about Turbonomic, visit turbonomic.com.



Topics: News, hybrid cloud, news release, partner program, SMART, workload automation, Cloud, cloud management, Press Releases